Building Public Trust in Health through Culturally-Aligned Artificial Intelligence
This event is presented by the Institute for Pandemics and the Dalla Lana School of Public Health at the University of Toronto.
Misinformation spread through social media has been responsible for an increasing mistrust of public health, particularly amplified during the COVID-19 pandemic. Existing analysis tools of social media and other online content rely on logic and science, often ignoring people’s beliefs, cultural backgrounds and feelings when it comes to understanding health information.